Tracy Mallette

Education

Franklin Pierce College, Rindge, N.H.
Bachelor of Art in Mass Communication, Concentration in Journalism, May 2004
3.62 GPA, Magna Cum Laude, Minor in Advertising

Certifications

Tracy Mallette Copyblogger Certified Content Marketer SuccessWorks SEO Copywriting Certification Training

Job Experience

Audience Development Manager, Content Marketing Institute

Remote, September 2014 - March 2015

I helped grow and engage the Content Marketing Institute audience by overseeing email marketing via the marketing automation system Act-On and managing the contact database through the Salesforce CRM.

Blog Editor, SuccessWorks SEOCopywriting.com

Remote, September 2013 - September 2014

As Blog Editor for SEO Copywriting, I curated content for the weekly SEO Content Marketing Roundup, edited all blog posts, secured weekly guest bloggers, wrote Q&As with leading industry professionals and coordinated the editorial calendar.

Marketing Specialist, KMC Systems

Merrimack, N.H., June 2013 - August 2014

I generated leads through Internet marketing. I wrote blog posts, articles, ebooks, press releases, social media posts and other online content using SEO copywriting techniques to drive targeted content to our website.

SEO Copywriter, Brookstone.com

Merrimack, N.H., 2012 - 2013

Marketing Coordinator, Franchise Solutions and Franchise.com

Portsmouth, N.H., Sept. 2011 - Nov. 2012

Copy Editor/Page Designer, Eagle Tribune Publishing Company: Salem News

Beverly, Mass., July 2008 - March 2011

Copy Editor/Page Designer/New Hampshire Paper Captain, Eagle Tribune Publishing Company

North Andover, Mass., March 2007 - July 2008

Copy Editor, Salem Observer

Manchester, N.H., Jan. 2007 - March 2007

Editorial Assistant, Eagle Times

Claremont, N.H., July 2004 - Oct. 2006

Co-Editor In Chief, Pierce Arrow

Franklin Pierce College, Rindge, N.H., 2003 - 2004

Skills

Copy Editing; Writing; Search Engine Optimization (SEO) Online Copywriting; Email Copywriting; Proofreading; AP Style; Email Marketing; PC; Mac; Quark; InDesign; InCopy; NewsEdit; basic Photoshop; basic HTML/CSS; SEO; Web Content Development; WordPress; Silverpop; Constant Contact; Dreamweaver; basic Excel; Word; Social Media Marketing (SMM): Blogging, Facebook, Twitter, LinkedIn, Google+, some Pinterest, some YouTube; some Google AdWords, Analytics, Webmaster Tools; Page Layout, Page Design, some Graphic Design; Trade Show Coordination

Honors/Awards

Mass Communication Award: Excellence in Journalism, 2004
Certificate of High Honors in the area of Mass Communication, 2004